Shopping centre atrium during daytime trading — calm non-incident scene

Incident management built for the shop floor.

No clipboards. No paging over a radio you can’t hear. Team Leaders respond from the phone already in their pocket.

Request a demo

Why retail emergency management is its own problem

Customer foot traffic

Constant foot traffic of customers — the muster problem is about Team Members, but the crowd-management problem is about everyone.

High team-member turnover

High team-member turnover — retraining Team Leaders is expensive and never finished.

Comms chain under pressure

Centre Manager to Store Manager to Team Leader comms breaks down under pressure.

Security, not just fire

Security incidents (shoplifting, aggressive customers, armed robbery) happen far more often than fires — the platform needs to handle security and fire equally well.

Chain-wide reporting

Multi-site chains need consolidated reporting across every store.

Built around the standards that matter in retail

The same warden structure and audit trail your shopping centre or chain already reports against — translated into store-floor vocabulary.

AS 3745

Planning for Emergencies in Facilities

Applies to any shopping centre, large retail or warehouse retail.

WHS Act & Regulations

Work Health & Safety

Retail is a frequent flashpoint for workplace violence and aggressive customers; duty of care is real.

Insurance

Demonstrable Response

Demonstrable incident management reduces insurance friction after a claim.

Your language, your workflow

TermRetail
SiteStore
SubdivisionArea
Occupant roleTeam Member
WardenTeam Leader
Chief WardenStore Manager
AssemblyAssembly Point

Store-floor vocabulary your Team Leaders already use. No retraining, no translation overhead.

The features that matter most here

Quick Response panel for Team Leaders

Phone-friendly buttons — IN POSITION, ALL CLEAR, LAST TO LEAVE, NEED HELP — large enough to tap with confidence during an incident. Minimal training required; the panel is the first thing a Team Leader sees when opening the app.

Learn more →

Incident types covering security

Armed robbery, aggressive customer, suspicious package, bomb threat and workplace violence sit alongside fire, medical and natural hazards. Select category and severity in one tap; affected Team Leaders and Team Members are notified instantly.

Learn more →

Broadcast instructions

Push “Lockdown”, “Shelter in Place”, “Evacuate Now” or custom cards to every Team Leader screen instantly. Delivery is WebSocket — no SMS queue. Retail-specific responses like silent lockdown during an armed robbery sit alongside the standard evacuation cards.

Learn more →

QR reporting by anyone

Customers and contractors report an incident via QR codes posted around the store. SMS OTP verification prevents spam; registered Team Leader reports create incidents immediately, while unregistered reports become drafts for Store Manager review.

Learn more →

Multi-site reporting

Chain-wide incident history, date-range filters and compliance exports across every store. Each store runs on its own subdomain with isolated data; head-office reporting aggregates across them.

Learn more →

Smart SMS drafting

AI drafts under-155-character messages to all Team Members during a security incident. The Store Manager reviews and edits every draft before sending — advisory output, no auto-send. A fast-tier AI model drives the drafting for speed.

Learn more →

The stockroom smoke

A Team Leader in the homewares area of a department store spots smoke coming from a stockroom. She taps the Report Incident QR code next to the back-of-house door, verifies her mobile number via SMS OTP, and is greeted by name.

She selects Fire — Smoke Detected, picks the stockroom location, and taps Submit. The Store Manager’s phone fires. Every Team Leader in the store sees a broadcast “Prepare to Leave” card.

Customers are quietly walked towards exits. When sprinklers activate and the Store Manager escalates to “Evacuate Now”, every Team Leader sees the new card instantly on their own phone — no radio coordination needed.

The store reopens 45 minutes later with a full timeline and stakeholder summary already drafted.

Designed for Team Leaders, not safety managers. From security incidents to fire evacuations — one app, one tap.

Book a walkthrough that maps EMAction to your store’s Team Leader structure, security incident types and chain-wide reporting needs.

Request a demo